Marketers are planning for a consumer that no longer exists
New dentsu Africa Digital Digest reveals why the audience, the purchase journey and the rules of growth have fundamentally changed. ...
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Tag: Merkury
The digital shifts every African marketer should be watching
From AI's growing influence on search and SEO to the rise of consumer owned brand narratives and the enduring power ...
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Africa’s creator boom gets a system
Dentsu X has launched the Creator Catalyst for Africa, strengthening its position as one of the continent’s most connected media ...
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Impact Brief: Africa rewrites retail media
Dentsu Africa has released a new Impact Brief with a message the industry can no longer ignore. Africa is not ...
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Africa leads boldly as dentsu welcomes new global CEO
Dentsu has appointed Takeshi Sano, currently CEO of dentsu Japan and deputy global chief operating officer, as its new president ...
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Resilience, creativity and impact: The dentsu Africa Story
2025 has been a year of challenges, not just locally, but globally. Yet across Africa, our teams have continued to ...
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