Tag: Meta Media

Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre ...

Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated ...

Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners – ...

Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high ...

Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective ...

Despite the ‘noise’ of news coming from all directions – TV, radio, word of mouth (WOM), social media – Facebook, ...