Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners – work with us. We know what our clients want. Don’t break trust by trying to circu... Read more
Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high demand…think bus shelters, mall advertising, street poles, citilites, taxi... Read more
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
