There is a race to the bottom of the media industry that has been going on for years, and there are no winners! In the majority of pitches, the winning agency is the one that comes in at the... Read more
There has been a lot of talk in the marketing and advertising industry recently regarding the changing role of media agencies. Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
I popped out to the shops on the Wednesday before Black Friday, thinking that I’ll get my goodies before it became too chaotic. Maybe I should have listened to the traffic reports first. It... Read more
Reality TV is a portmanteau genre encompassing game, prank, cooking, makeover/transformational, transactional and celebrity lifestyle shows. It’s also a genre that’s evolving in fascinating... Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
