In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
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Tag: methodology
PwC defends its research methodology
PwC has released its annual entertainment and media outlook report, highlighting the expected trends in the different sectors for the ...
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Lies damn lies… and statistics
A person could be forgiven for being as confused as a cow at Nkandla when reviewing the MOST Awards results ...
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Insight into what agencies and owners want
The methodology for the MOST Awards 2011 was retained for the sake of consistency and to facilitate trending, explains Brad ...
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