The real Game of Thrones: The seven screens of consumer experience
In 'Game of Thrones' there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same ...
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Tag: mobile marketing
Insight: The digital native has an analogue heart
Almost every year, we hear, “This is the year of the mobile”. As the number of mobile devices on the ...
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Five ways of boosting mobile marketing in 2014
The mobile phone is now firmly entrenched as a part of the marketer's toolkit -- but the art of successful ...
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Yes, it’s the year of mobile, and no, it’s not Groundhog Day
We’ve all heard it time and again, the strident claim: “This is the year of mobile.”An overused statement? Possibly. One ...
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Mobile marketing should be less distraction, more interaction
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on ...
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Taking the next steps with mobile marketing
Dr Pieter Streicher takes a look at how to deploy mobile marketing in a retail context, specifically using SMS shortcodes ...
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