Speak with Gen Z and not to Gen Z
Conversations and trends are happening, and it doesn’t require a brand to be present to do so. That’s why, when ...
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Tag: mobile marketing
Multi-touch attribution making slow but steady gains according to MMA survey
Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively ...
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AI, influencers, marketing and social media: In-depth discussions at Leaderex
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.
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Hang on for the ride: Why mobile marketing is the most exciting thing in 2018
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December ...
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MMA SA unveils Smarties 2016 winners
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, ...
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Maximising your mobile marketing muscle
Kantar and its companies, Added Value, Lightspeed GMI, TNS and Millward Brown recently held a mobile masterclass at the Four ...
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