Great content creation still shapes the future of influencer marketing
It's unclear who exactly started influencer marketing. Most experts believe the strategy began when the Roman Empire introduced gladiators to ...
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Tag: mobile marketing
Speak with Gen Z and not to Gen Z
Conversations and trends are happening, and it doesn’t require a brand to be present to do so. That’s why, when ...
Read moreMulti-touch attribution making slow but steady gains according to MMA survey
Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively ...
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AI, influencers, marketing and social media: In-depth discussions at Leaderex
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.
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Hang on for the ride: Why mobile marketing is the most exciting thing in 2018
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December ...
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MMA SA unveils Smarties 2016 winners
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, ...
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