mobile marketing | The Media Online

Multi-touch attribution making slow but steady gains according to MMA survey

Posted By: TMO Contributoron: February 28, 2020In: Mobile

Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more

AI, influencers, marketing and social media: In-depth discussions at Leaderex

Posted By: Michael Bratton: September 09, 2019In: Advertising, Digital

With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights. Read more

Hang on for the ride: Why mobile marketing is the most exciting thing in 2018

Posted By: Gustav Goosenon: February 13, 2018In: Mobile

Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December were from mobile devices. Read more

MMA SA unveils Smarties 2016 winners

Posted By: TMO Reporteron: August 22, 2016In: Awards

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, held at Elangeni Hotel in Durb... Read more

Maximising your mobile marketing muscle

Posted By: Michael Bratton: May 21, 2015In: Mobile

Kantar and its companies, Added Value, Lightspeed GMI, TNS and Millward Brown recently held a mobile masterclass at the Four Seasons Hotel Westcliff. The event aimed to explain to clients ho... Read more

The real Game of Thrones: The seven screens of consumer experience

Posted By: Cory Treffilettion: April 07, 2015In: Advertising

In ‘Game of Thrones’ there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same kind of conversation as we look to unite the Seven Screens of... Read more