Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more
With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights. Read more
Effective Measure’s ‘South Africa Online’ report tells us that 74% of the 40 128 380 local unique browsers in December were from mobile devices. Read more
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, held at Elangeni Hotel in Durb... Read more
Kantar and its companies, Added Value, Lightspeed GMI, TNS and Millward Brown recently held a mobile masterclass at the Four Seasons Hotel Westcliff. The event aimed to explain to clients ho... Read more
In ‘Game of Thrones’ there’s an epic quest to unite the Seven Kingdoms. In marketing, it’s quickly becoming the same kind of conversation as we look to unite the Seven Screens of... Read more
