Call to AI action for mobile marketers
Industry marketing body MMA Global launched the AI Leadership Coalition (ALC) earlier this year, and now it’s arrived in South ...
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Tag: mobile marketing
How Gen Zs can ensure they are employable in the new workplace
The new workplace is an ever-evolving landscape where each generation brings its own distinct perspectives and aspirations – and this ...
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AI and the new workplace: A Gen Z perspective
The world of marketing is a very different place from the one we inhabited just five short years ago. The ...
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The power of place in modern marketing
In the swiftly changing realm of digital marketing, location-based marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data ...
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South African marketing’s untapped goldmine
At the start of 2023, a total of 112.7 million cellular mobile connections were active in South Africa. This figure ...
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Great content creation still shapes the future of influencer marketing
It's unclear who exactly started influencer marketing. Most experts believe the strategy began when the Roman Empire introduced gladiators to ...
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