Chris Babayode, Managing Director for MMA in EMEA said, “We were thrilled to see how marketers and agencies in South Africa have embraced the opportunity to be creative and effective in their campaigns, bringing technical sophistication and consumer relevance to the entries they submitted. It is more evident than ever that mobile holds the unique ability to bring brands closer to their consumers and engage with them in a way that is visceral, memorable and delivers business results.”
The coveted Best in Show Award was given to MovieRideFX and Waterstone Entertainment for the MovieRide FX Campaign. The singular mobile app allows any user to star in a movie clip of their choice through using a combination of emerging technologies and their mobile camera for an enhanced user experience.
Tim Bishop, Director of Digital at Deloitte and Jury Chair for the MMA SA Smarties™ Awards 2016 said, “Well-known tech giants Facebook and Vodacom won Enabling Technology Company of the Year and Operator of the Year respectively owing to the scale and rate of mobile innovation within their businesses. We were also pleased to award Gorilla Creative Media with Agency of the Year and Yonder Media with Media Company of the Year.”
The winning campaigns illustrate a trend towards customer-focused mobile experiences that blend technology in new and exciting ways. As a benefit to its brand members, the MMA will be converting the global shortlist into case studies to be added to its 600 strong Case Study Hub. All winning campaigns can be viewed in the 2016MMA SA Smarties™ Winners Gallery.
Best in Show
MovieRide FX for MovieRide by Waterstone Entertainment
Agency of the Year
Gorilla Creative Media
Enabling Technology Company of the Year in Mobile
Operator of the Year in Mobile
Vodacom
Publisher / Media Company of the Year in Mobile
Yonder Media
Marketing Strategy
Brand Awareness
Silver: #YouGottaDry for Unilever by Gorilla and Mindshare
Bronze: South Africa Municipal Elections Campaign for IEC South Africa, by Yonder Media
Product/Services Launch
Silver: #YouGottaDry for Unilever by Gorilla and Mindshare
Bronze:InectoColour Walk for Inecto by Conversation Lab
Relationship Building and CRM
Silver: OMO Fast Kids for OMO South Africa by Liquorice
Bronze: Suncoast Casino – Tsogo Moments for Suncoast Casino Tsogo Sun by Always Active Technologies
Social Impact/Not for Profit
Special mention:ilovelife for LoveLife by Thumbtribe
Silver: OMO Fast Kids for OMO South Africa by Liquorice
Media Strategy
Cross Mobile Integration
Gold: South Africa Municipal Elections Campaign for IEC South Africa, by Yonder Media
Bronze: Beat Your Monster Craving for R&R Ice Cream/King Cone by Gorilla
Bronze: The Chase for Richelieu by Liquorice
Messaging
Gold: Beat Your Monster Craving for R&R Ice Cream/King Cone by Gorilla
Bronze: South Africa Municipal Elections Campaign for IEC South Africa, by Yonder Media
Mobile Website
Gold: OMO Fast Kids for OMO South Africa by Liquorice
Gold: Varsity College Website for Varsity College by Conversation Lab
Mobile Social
Gold: Donate your Pee for Unilever Domestos by Niche Digital
Bronze: #YouGottaDry for Unilever by Gorilla and Mindshare
Enabling Technology
Innovation
Gold: MovieRide FX for MovieRide by Waterstone Entertainment
Silver: The Holobooth for, and by, Jupiter Drawing Room Cape Town
Mobile Video
Gold: #YouGottaDry for Unilever by Gorilla and Mindshare
Bronze: InectoColour Walk for Inecto by Conversation Lab
