It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative delivery. Read more
There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as is the Pan African Media Research Organisation. Read more
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there is something to be said about constantly connecting with customers. Read more
The common thread throughout AfricaCom’s keynote sessions was the power of collaboration. Read more
As the year draws to a close, marketers around the world start speculating about trends for the new year. Read more
