Cracking the digital code
As the digital landscape continues to evolve, brands face the daunting task of crafting strategies that resonate across multiple touchpoints. ...
Read more
Tag: Mongezi Mtati
Trailblazing study on ‘Black Twitter’ in SA – and a call for respondents
The curiosity of managing director of WordStart, Mongezi Mtati, lies behind the decision to launch a survey on what makes ...
Read more
Five ways brands can tap into influencers with Facebook news feed changes
Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and ...
Read more
Social media race to the ANC presidency: Party doesn’t own its public story
With less than a month to go until the elective conference on 16 December 2017, brand ANC has failed to ...
Read more
The ANC and social media factionalism
Social media research shows the most prevalent perception from the public is that brand ANC is not united. This causes ...
Read more
