Township CX Report: Why marketers need to reduce the ‘cost of coping’
The 2026 Township CX Report introduces the "cost of coping" – the hidden financial and practical burden township households carry ...
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Tag: Mongezi Mtati
Cracking the R900-billion township market
South Africa’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The ...
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The rise of strategic shoppers
The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships Key ...
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Cracking the digital code
As the digital landscape continues to evolve, brands face the daunting task of crafting strategies that resonate across multiple touchpoints. ...
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Trailblazing study on ‘Black Twitter’ in SA – and a call for respondents
The curiosity of managing director of WordStart, Mongezi Mtati, lies behind the decision to launch a survey on what makes ...
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Five ways brands can tap into influencers with Facebook news feed changes
Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and ...
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