Cracking the R900-billion township market
South Africa’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The ...
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Tag: Mongezi Mtati
The rise of strategic shoppers
The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships Key ...
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Cracking the digital code
As the digital landscape continues to evolve, brands face the daunting task of crafting strategies that resonate across multiple touchpoints. ...
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Trailblazing study on ‘Black Twitter’ in SA – and a call for respondents
The curiosity of managing director of WordStart, Mongezi Mtati, lies behind the decision to launch a survey on what makes ...
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Five ways brands can tap into influencers with Facebook news feed changes
Last Friday, Mark Zuckerberg announced changes to the Facebook algorithm, which will once again alter the content users see and ...
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Social media race to the ANC presidency: Party doesn’t own its public story
With less than a month to go until the elective conference on 16 December 2017, brand ANC has failed to ...
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