Tag: nano influencers

How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...

Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...

Right off the bat of the Springbok’s historic fourth Rugby World Cup victory in October, Nike beat all brands to ...

It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...

It’s imperative to be smart about influencer marketing, and to keep abreast of the trends that can help assure a ...

When it comes to serving up the evidence, there are several influencer marketing case studies that provide the proof.