Celeb vs. nano influencers: What SA brands need to know
In today’s digital landscape, influencer marketing has evolved from a mere buzzword to a cornerstone of brand strategy. South Africa, ...
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Tag: nano influencers
The power is back with the people
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...
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Real stories, real influence, real Africa
Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...
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Beating the odds and flying off-shore
Right off the bat of the Springbok’s historic fourth Rugby World Cup victory in October, Nike beat all brands to ...
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The impact of AI influencer platforms on the PR business
It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...
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Five influencer marketing trends for 2023 for businesses in every industry
It’s imperative to be smart about influencer marketing, and to keep abreast of the trends that can help assure a ...
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