The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
[PRESS OFFICE] A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business. Read more
Influencer is the buzzword in the marketing game right now, but with everyone jumping on the bandwagon, rumour has it the influencer bubble will soon burst. But who decides who is truly inf... Read more
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established markets when we look at follower counts. Read more
