Tag: nano influencers

In today’s digital landscape, influencer marketing has evolved from a mere buzzword to a cornerstone of brand strategy. South Africa, ...

How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? ...

Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Whether ...

Right off the bat of the Springbok’s historic fourth Rugby World Cup victory in October, Nike beat all brands to ...

It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...

It’s imperative to be smart about influencer marketing, and to keep abreast of the trends that can help assure a ...