Tag: native advertising

Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, ...

Ask online advertisers what their biggest headache is today, and they will probably say ad blockers, which are browser extensions ...

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this ...

While many publications start adopting native advertising, the line between editorial content and advertising is blurring considerably. The sensitive question ...

As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...

A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh ...