Justin Kirby is VP Strategic Content Marketing at the U.S. digital agency Tenthwave. He’s been speaking to industry experts around the globe about what branded content is, where it’s at and heading as part of his curation of the Best of Branded Content Marketing (BOBCM) ebook series. In addition to writing this post, Kirby recently shared some of his findings and inspiration at our Middle East 2016 conference in Dubai. Check out the latest editions of his BOBCM series, or follow him on Twitter for the forthcoming regional updates.
Last year, Justin Kirby wrote a post for us about what traditional media brings to the branded content party. In it, he explained that despite a growing consensus amongst industry experts about how branded content will be at the heart of every marketing strategy, there was less agreement about what it actually is. A year later and […] Read more