The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
A recent ruling by Press Ombudsman Pippa Green, responding to a complaint by Rhodes University journalism lecturer, Simon Pamphilon, highlighted the need for clear distinctions between edito... Read more
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance. Read more
The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find a way to be innovative online if they are willing to spend the money. Read more
The Digital School of Marketing has come up with a list of the most significant areas to watch in the sector over the course of the next 12 months. Read more
By 2021, publishers expect that 36% of their overall ad revenue will come from some form of native advertising, new research has found. Read more
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