Why adopting AI to reach Gen Z makes good business sense
Leveraging artificial intelligence (AI) to connect with and cater to Gen Z not only makes sense – it is possibly ...
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Tag: Nike
Trends are the highways that shape the future of marketing
As a brand specialist or marketer, staying ahead of trends is key to winning consumers – and this applies especially ...
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Nike SA’s Coolest Brand at the 2023 Sunday Times GenNext Awards
The coolest brands, according to South Africa’s youth, were announced at the 19th annual Sunday Times GenNext Awards, held in ...
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In ‘Air,’ Michael Jordan’s silence speaks volumes about the marketing of black athletes
The film 'Air', which tells the story of Nike’s signing of Michael Jordan, isn’t actually about Michael Jordan at all. It’s ...
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Brand activism and conscious consumerism
Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s managing director Dashni Vilakazi ...
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Using tech for good
At a time when so many people are dealing with mental and physical health issues, tech platforms such as the ...
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