Tag: Nike

Sports sponsorship is so much more than the ‘chairman’s folly’. Done well, it is one of the most powerful platforms ...

‘Philip’ might not be here in South Africa, filling us with ‘gees’, but Brazil, home of the 2014 Fifa World ...

Google’s retargeting model has proved effective on single platforms, but the next step in creating real links between brands and ...

It’s time for brands to be bold in their digital investments as they look to build meaningful connections with their ...

One of the key elements of the off-season period, other than signing players, is the launch of the new kit ...

Nike is moving its social media operations in-house, away from several blue-chip digital and branding agencies, says  Max Kalehoff. According to ...