Media beyond the numbers: How do we value media?
How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it ...
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Tag: Nkateko Mongwe
Media Beyond the Numbers: Three wishes for women in media
Are we treating women in our media industry fairly? I mean women of diverse backgrounds as well. Are we listening ...
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Media beyond the numbers: What is the media equation?
The pressure is on, for South Africa and the media as the Gross Domestic Product GDP deceased in the Q1 ...
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Media Beyond the Numbers: Can Cyril save the (media) industry?
Can President Cyril Ramaphosa inspire a New Dawn in South Africa's media and marketing sectors?
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Media beyond the numbers: The psychology of audience coverage, reach and frequency
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively.
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SA’s programmatic video budgets still spent mainly on YouTube but there is positive progress
The main issue hindering progress in the programmatic space is lack of knowledge.
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