In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content providers. Read more
![The death of demographic targeting [part one]](http://i0.wp.com/themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg?resize=190%2C122)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more
