Game-changing research model for SA’s OOH industry
It’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home ...
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Tag: OHMSA
All the media moves
Media Moves… TheMediaOnline's weekly round up. OHMSA elects new chair and deputy. AVATAR appoints head of content. Brad Jansen appointed Havas Sports & ...
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Briefly… OOH shows good growth
Out of Home South Africa has released the latest figures for the out of home industry. Sarel du Plessis, executive ...
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Adapt or die in the marketing of great out of home media
People spend much of their time exposed to out of home (OOH) advertising, stuck in traffic, going nowhere slowly. Or ...
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South Africa – a mall society
South African cities are not blessed with wide pavements and long boulevards that enjoy major pedestrian footfall, as found in ...
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A global giant sneaks into South Africa
The arrival of Europe’s leader in the sector will change the face of the out of home media industry in ...
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