Marketers are planning for a consumer that no longer exists
New dentsu Africa Digital Digest reveals why the audience, the purchase journey and the rules of growth have fundamentally changed. ...
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Tag: omnichannel marketing
More accountable, more accessible, more valuable
Global OOH revenues reached $54 billion, up 15%, with DOOH now making up 47% of the market. Measurement is driving ...
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SMARTIES jury impressed by quality and ambitious thinking
Quality and ambitious thinking set the standard for this year SMARTIES South Africa Awards. Winners were announced on Thursday night ...
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Retail media’s rise as the new power channel
Many South African marketers, brand managers and retailers will remember the days when their retail marketing strategy was static, and ...
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Omnichannel marketing in South Africa, the stats
Just how effective are email, SMS and push notifications in ecommerce? Omnichannel marketing platform, Omnisend has analyse nearly 600 million ...
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Trends 2013: The global digital perspective
Millward Brown has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector. The ...
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