Showing value in a goldfish economy
Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...
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Tag: out of home
Static vs. digital: When it comes to outdoor media, both can play a role in your media strategy
Don’t for one second think that static OOH is disappearing – quite the contrary. The static occupancy rate in South ...
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Attention OOH advertisers: This is your Western Cape wake-up call
Since the dark days of the pandemic – and despite the dark days of Stage 6 load shedding – the ...
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[Listen] Uniquely African solutions to African challenges
OOH Marketplace was launched 30 days ago into the market by Dentsu. This podcast explains how it works.
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Why LSM is giving way to SEM: How we live vs. what we have
The shift from LSMs to SEMs allows us to segment more effectively, based on a more detailed understanding of South ...
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Marketing Kraal and Nungu Candy partner in sweet deal
Nungu Candy chose Marketing Kraal's effective container billboards to promote the Zeli brand and increase brand awareness.
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