There are four of the key areas of focus for DOOH practitioners to help guide best practice, particularly here in Africa. Read more
With over R50 million spent on outdoor advertising for the 2015-2016 financial year, Lucinda Jordaan breaks down the figures to find out which media companies benefit most from government... Read more
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it a meagre 4% share of advertising spend. Now, however, O... Read more
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