Amazon’s arrival a double-edged sword for South African brands
The long-awaited launch of Amazon.co.za is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation, ...
Read moreDetails
Tag: paid media
Finding the sweet spot
There are many ways to “do” public relations, but getting it really right – in other words, attaining the greatest ...
Read moreDetails
eCommerce Insider: How to identify a true expert marketing partner
The world of paid media moves so fast, with platform updates, algorithm shifts, new sales funnel building mechanisms and technology ...
Read moreDetails
The changing face of e-commerce for South African retailers
Online shopping in South Africa is rising rapidly, with data released by World Wide Worx and Mastercard indicating that the ...
Read moreDetails
iProspect wins digital mandate for MultiChoice Group
iProspect Africa has won the digital mandate for Africa’s leading video entertainment company, MultiChoice Group following a multi-agency pitch.
Read moreDetailsNew company takes a Nybble out of the independent media agency space
It takes a dollop of guts, a few tablespoons of confidence and a whole lot of chutzpah to launch a ...
Read moreDetails
