iProspect Africa has won the digital mandate for Africa’s leading video entertainment company, MultiChoice Group following a multi-agency pitch. Read more
It takes a dollop of guts, a few tablespoons of confidence and a whole lot of chutzpah to launch a new media agency right in the middle of a global pandemic. But that’s just what the founder... Read more
Delivering the right message to the right person at the right time is digital marketing's promise. Savvy politicos have known this and used it for over a decade. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
The less intrusive you are as a business, the higher your chances will be of building a strong community around your brand, generating new leads, and improving conversions. Read more
Start with the core of Google, build a customer base, then expand to other media beyond digital quickly and effectively. This is not the ways advertisers built brands in the recent past. Read more
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