Tag: paid media

Gaming's barrier was infrastructure, not audience  In-game branded content is participation, not interruption  IAB is making gaming media-plan ready  Gaming ...

A quiet paradox plays out across boardrooms in South Africa. Paid media, one of the single-largest line items in most ...

One of the most frustrating, puzzling situations digital marketers encounter is paid media campaign results that get progressively worse despite ...

Marketing leaders are facing growing board pressure to use more AI – often without any supporting rationale. However, when it ...

Being a speaker at one of the biggest e-commerce events in South Africa was an absolute pleasure. If you had ...

Static is dead – and it’s high time we move to AI’s creative beat, and revolutionise the multimedAI landscape. That ...