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WOO study finds private marketplaces dominate global pDOOH trading [part 2]
WOO's Global pDOOH Expenditure Study found global programmatic digital out of home (pDOOH) advertising spend reached $1.339 billion in 2025, ...
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Tag: pDOOH
Fuel prices are rising, consumer spend is dropping but…
Visibility during downturns builds market share Economic pressure is accelerating smarter, performance-led advertising Digital out-of-home enables precision targeting and reduces ...
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The most expensive lie in marketing
Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth Brand growth has sharply declined ...
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The pDOOH emperor has no clothes
Increasingly the South African media industry is being told that the future of out of home (OOH) is digital. More ...
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OOH: A SWOT snapshot
The country’s out-of-home (OOH) sector is evolving rapidly, bringing a mix of power, possibility and pressing challenges. Kirsty Carlson and ...
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Urban Takeovers: Advertisers can leverage event-related excitement
Programmatic aggregated digital out-of-home publisher network Polygon has launched Urban Takeovers, what is calls "an innovative solution allowing brands to ...
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