What clients want from agencies in 2026 (and what they won’t pay for)
Shift from output to impact End of the supplier model Accountability is non-negotiable Elimination of inefficiency Survival depends on evolution ...
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Tag: PenQuin
How to make a lasting impression during your internship
In today’s competitive job market, internships have become more than just a line on a CV. They are often the ...
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Why creative risk-taking is essential for advertising success
In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South ...
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Why 2026 marketing success lies in the ‘why’ not the ‘what’
At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: the prophecy game. The industry ...
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Why Gen Z is quietly switching off brands that don’t walk the talk
As Gen Z continues to dominate cultural conversation and spending power, brands should rethink how they show up in 2026. ...
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The myth of the January reset
As the 2026 calendar year begins, the corporate world once again feels the pressure of the so-called 'January reset', a ...
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