How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied ...
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Tag: PenQuin
The ripple effects of mentorship
In a rapidly evolving professional landscape marked by digital disruption, hybrid work models and shifting employee expectations, one timeless concept ...
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Media Moves: Cache Studio to drive creative vision for Canna Collective, Penquin appoints Thando Mxosa as strategy director, Good Things Guy expands reach to BP and Sasol petrol stations
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Cache Studio ...
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Women in The Media 2025: On top of their game
One thing is crystal clear: mentorship and sponsorship of young women entering the media profession is absolutely vital. From journalism ...
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Ten strategic tips brands should consider before working with influencers
In today’s digital landscape, influencers are an indispensable tool for brands looking to connect with audiences in a truly authentic ...
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Are brands wasting millions on content?
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, emails, podcasts, you name ...
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