Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues and updates with little to no room for interaction. Read more
Google yourself because there’s a multi-billion dollar personal data eco-system that keeps growing every milli-second of every day, charged by data from you. Surely you want to know what you... Read more
Why are leaders good at living their company’s brand, but not their own personal brand? In today’s world of celebrity-led, image-is-everything culture, a leader’s reputation is of critical i... Read more
The building of brands has defined business activity across the world for the better part of the last 30 years. When you ask people to define a brand, you will get a plethora of bright-eyed... Read more
Donna Rachelson, author of Branding and Marketing YOU, explores the subject of how standing up for your beliefs is a vital part of your personal brand. Many of the greatest figures that have... Read more
