Be social on social media: Tips for freelancers
Social media, used correctly and consistently, can be a great asset to any freelancer. The saying 'out of sight, out ...
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Tag: personal brand
Social media and leadership – yes, I’m looking at you, politicians
Political leaders’ use social media as a one-dimensional space where they can dish out information in the form of monologues ...
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Thoughts from Kagiso: Google yourself. Here’s why it’s important
Google yourself because there’s a multi-billion dollar personal data eco-system that keeps growing every milli-second of every day, charged by ...
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It IS about you: Why do leaders think their personal brands are not important?
Why are leaders good at living their company’s brand, but not their own personal brand? In today’s world of celebrity-led, ...
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Beyond brand: The business shift from consumers to community
The building of brands has defined business activity across the world for the better part of the last 30 years. ...
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Effective personal brands take a stand, then back it up
Donna Rachelson, author of Branding and Marketing YOU, explores the subject of how standing up for your beliefs is a ...
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