Nielsen Africa and PRC launch Fusion 2018
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.
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Tag: Peter Langschmidt
BRC’s products and brands survey different to PRC’s data-sets
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand ...
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PRC, Nielsen and IAB SA to fuse their data-sets
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now ...
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Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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First steps of the PAMS journey completed
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.
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Media moves: Zanele Kumalo edits W24, Brits wins Ads24 activation, new creative heads for Hellocomputer
The Media Online's weekly round-up of moves in the media business, from people and promotions to account and award wins.
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