Peter Langschmidt | The Media Online

An unmissable event for analysis ninjas, reporting squirrels and curious marketers alike

Posted By: TMO Reporteron: November 16, 2020In: News

The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for media decision-makers. Join the upcoming webinar for insights. Read more

Collaboration between the PRC and the BRC boost TAMS TV household universe

Posted By: TMO Contributoron: October 01, 2020In: News

An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s Publisher Audience Measurement Survey (PAMS) as the ba... Read more

True reflection of South Africa’s top income earners in PAMS2019

Posted By: TMO Reporteron: June 30, 2020In: Research

Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more

Daily Sun changes footprint, goes digital only in five provinces

Posted By: Glenda Nevillon: May 04, 2020In: News

The Daily Sun published its last print issue of the newspaper for regions other than Gauteng, Limpopo, Mpumalanga and North West on Thursday. Read more

PAMS 2019 reveals a number of firsts for South Africa’s media research industry

Posted By: TMO Reporteron: April 17, 2020In: Research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more

Reading is alive and well, while the platforms are evolving

Posted By: TMO Reporteron: March 04, 2020In: Publishing

Despite the long-held belief that drive-time radio shows take the greatest share of audience, a new survey clearly proves that more people are reading during the day than are listening to au... Read more