An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s Publisher Audience Measurement Survey (PAMS) as the ba... Read more
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
The PRC has been eminently forward thinking and there is a remarkable amount of data which can be put to good use by the industry. Read more
