At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand survey. Read more
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out. Read more
