Tag: Peter Langschmidt

There was a cheery informality to the Publisher Research Council’s invitation to its ‘Immersion Workshop’ held last week at the ...

For advertisers, it could be pretty important to know that of 25 599 economically active South Africans living in households ...

Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...

Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), ...

The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...

The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...