Tag: Pierre Cassuto

Campaign-based marketing is becoming inefficient Algorithms now prioritise creative quality over audience targeting Modern paid social requires high-volume creative production ...

AI-generated content is powerful and all-pervasive. However, the youth have spoken and they are not impressed, with younger consumers calling ...

Authenticity builds the trust required for everyone in the influencer marketing space to achieve their goals.

Always-on influencer programmes offer more safety to creators who can stop chasing brand deals and can instead focus on coming ...

A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts.

Media Moves… TheMediaOnline's weekly round up of account wins, people moves, the business of media. Multi-talented media personality joins Algoa FM ...