Radio in South Africa turns 100 – and collides with podcasting and streaming
This year marks 100 years since radio was introduced in South Africa, through “the first experimental broadcast at the Railway ...
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Tag: podcasts
Amplifying audio through podcasting, voice overs & the power of language
Based solely on Thursday’s jam packed programme featuring four incredible sessions, you wouldn’t be able to tell that Radio Days ...
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What brands need to know about working with podcasts
Podcasting has matured, reached that phase in its adoption cycle where brands have begun to notice its potential but it ...
Read moreDetailsRelevance of radio during the lockdown: what advertisers should know
Why should advertisers consider utilising radio for effective messaging during the lockdown period? The answer lies in what content audiences ...
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#R@dio #2020: It’s all about audio
Digital audio advertising in 2019 made some significant inroads in the South African market, and 2020 will be no exception. ...
Read moreDetailsSplitting the content atom to make an impact in a changing media landscape
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, ...
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