While Primedia Broadcasting is best known for its radio, the group has many more offerings, which it revealed at a session with PR companies today. Michael Bratt went along to find out more.... Read more
Hundreds of broadcasters and music executives from around the world recently united at the Worldwide Radio Summit in Hollywood, California. I was invited to speak with peers on the complicat... Read more
“The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner a... Read more
There’s a company in the U.S. called Panoply. You’d probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be w... Read more
Youth Day marks the 40th anniversary of the Soweto Uprising and to mark the day, Eyewitness News has produced an extraordinary multimedia series, by award-winning investigative journalist Ma... Read more
RAJAR, the radio measurement organisation in the U.K. has just released their latest MIDAS research. RAJAR (Radio Joint Audience Research) clearly likes acronyms. MIDAS (Measurement of Inter... Read more
