Delivering the right message to the right person at the right time is digital marketing's promise. Savvy politicos have known this and used it for over a decade. Read more
The DA recently unveiled a controversial billboard in Johannesburg shouting out the headline, ‘The ANC is killing us’ complete with blood dripping off the font. Welcome to elections 2019. Read more
A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, wil... Read more
Advertisers, agencies and publishers are working together to find innovative ways to monetise content, but what happens when native advertising goes horribly wrong? Read more
While the SABC welcomed a ruling by the Independent Communications Authority of South Africa (Icasa) to uphold the banning of elections adverts by the Democratic Alliance (DA) and the Econo... Read more
There’s a good reason why many people say politics and business don’t mix – it is simply because of bad debt! Since 1994/5 and every four years since, advertising and media agencies are appr... Read more
