It's been a bad week at the office for top British PR firm, Bell Pottinger, culminating in its expulsion from industry body, the PRCA, with its reputation in tatters. Read more
Tight budgets, too much information, too many channels… media agencies battle sometimes to cut through the clutter. So Mediamark and its PR agency, Idea Engineers, came up with a plan... Read more
There’s a belief that more money automatically equals a better PR campaign. But that idea has been proven wrong, by an award winning campaign that brought a South African film to the rest of... Read more
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