Finding the sweet spot
There are many ways to “do” public relations, but getting it really right – in other words, attaining the greatest ...
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Tag: PR strategy
Lean in to positive change in PR industry
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...
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PR’s perfect new pitch
As the line between advertorial, editorial and native becomes ever more blurred on the information superhighway, agencies are being called ...
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