The most outstanding PR campaigns have a positive effect on people, profit and planet. The three Ps are fundamentally and synergistically linked. Profit leads to happy people; happy individu... Read more
The ongoing (beautifully written) war of words between spin doctor Chris Vick and Mail & Guardian editor, Nic Dawes, culminated this week when the two – and many more PRs and editors and... Read more
SAFREA member Jaco Wolmarans used to shun cocktail parties – until he realised how much business freelancers can win at these networking events. Here, he gives some seriously good advi... Read more
“I have to like you to want to work with you.” Simply put and an interesting way to do business, but if the chemistry is not there a relationship will never blossom as it should and the PR w... Read more
Robyn Chalmers knew from childhood that she wanted to be a journalist, and the decision to move from journalism to the corporate world wasn’t an easy one to make, she writes in a story first... Read more
With more and more people – and businesses – latching on to the hype of social media, public relations companies have had to adapt business policies in order to embrace the online phenomenon... Read more
