You’re using press releases wrong! Here’s how to fix that
Press releases are not actually gifts from PRs for you to slap a byline on and publish happily. Ethical journalists ...
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Tag: PR
Spin city fights back, or egos, fear and loathing in the byline business
I guess the excitement of seeing your name in print day after day or week after week, combined with the ...
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When PR is not powerful…
Journalists and editors have long bemoaned the public relations shotgun scatter approach to issuing press releases. It's insulting when a ...
Read moreBriefly… Call for SA communicators to register for WPRF2014
The World Public Relations Forum, organised by Dircom, in partnership with Global Alliance, from 21 - 23 September 2014 in ...
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PR, the oldest profession in the world… almost
The public relations industry is loosely founded on the principle of "thankless pursuit." Which basically means that you can expect ...
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‘I want you to sack my cook…’
Strange isn't it, that the one thing that is so vital to business is also something at which mankind is ...
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