The awesome power of an apology
It is a window of opportunity that has opened up for perhaps just a few years but it is going ...
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Tag: PR
Professionals are taught. Champions are coached
Bill Gates famously once said, “If I was down to my last dollar, I’d spend it on public relations”. Of ...
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Dear Journo… Open letter to journalists from a PR
Dear Journalist / Media Person, This letter has been a long time coming. For eons now, you have had the ...
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You’re using press releases wrong! Here’s how to fix that
Press releases are not actually gifts from PRs for you to slap a byline on and publish happily. Ethical journalists ...
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Spin city fights back, or egos, fear and loathing in the byline business
I guess the excitement of seeing your name in print day after day or week after week, combined with the ...
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When PR is not powerful…
Journalists and editors have long bemoaned the public relations shotgun scatter approach to issuing press releases. It's insulting when a ...
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