Briefly… Call for SA communicators to register for WPRF2014
The World Public Relations Forum, organised by Dircom, in partnership with Global Alliance, from 21 - 23 September 2014 in ...
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Tag: PR
PR, the oldest profession in the world… almost
The public relations industry is loosely founded on the principle of "thankless pursuit." Which basically means that you can expect ...
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‘I want you to sack my cook…’
Strange isn't it, that the one thing that is so vital to business is also something at which mankind is ...
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PR as the custodian of brand – why it makes perfect sense
Building a brand is about establishing a positive, desirable perception of a product, person, service or company. And in the ...
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Will anyone give a damn? Foolproof engagement techniques that work
There is a lot of banter these days about forming and maintaining meaningful relationships between brands and consumers. Relationships and ...
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Why PRs need to shower and brush their teeth
I met a guy recently who asked what I do. I normally hate this question because most people don’t understand ...
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