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    It is a sad condemnation of modern “journalism” that this article is even necessary. Today’s newsrooms bristle with telephonistas, Googlers, dataminers, lazy news editors, timid editors and atrocious subeditors. So when even an adequately written release lands, it’s gobbled up with indiscriminate glee.

    Forty and even 30 years ago, such actions would have ranked along with plagiarism and bad grammar. Sure the exceptional PR person writes a release in such a way that it warrants use as is. But NO journalist ever appends a byline. Today bylines are awarded for pitching up to work.

    Well said, Georgina.

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    Interesting. Press releases in SA are generally of a high standard. Most of the trash that passes my desk under the guise of a press release in NZ actually couldn’t be used – even if I wanted to. The majority fail the basic news relevance test. Irks me no end that PR peeps are so much better paid than journalists in NZ too – and do such a poor job (generalising, of course).

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    Lazy journalism has become the order of the day. Many journalist hardly stick to the basics when compiling a story and never bother to ask the so what questions (especially when its necessary). I am not a trained journalist by profession but as a consumer of news i know that much that is written does not leave much to be desired for. Media Monitoring Africa has developed news tools which people can freely use to track churnalism with the hope that it help improve media professionalism and promote quality journalism. See link: //

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