‘They don’t fall for the fake, the BS’
Millennials and Gen Zs were born in the digital age, so technology is their playground. They regard smartphones as powerful ...
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Tag: PR
The crucial role of media and PR in the upcoming elections
As South Africa gears up for the 2024 General Election, the public relations (PR) industry finds itself at the forefront ...
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One team, one dream
The key to business success in today’s lightning-fast environment: less ‘me’, more ‘we’. Whether within an organisation or through outsourced ...
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Ad agencies pressure their colleagues not to work for fossil fuel companies
Advertising and public relations (PR) agencies running campaigns for fossil fuel companies are being taken to task by their colleagues ...
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The impact of AI influencer platforms on the PR business
It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...
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Crocodile tears and other stories from the front line
This month I decided to do a little research; a sentiment comparison between the big auditing firms in South Africa, ...
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