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Looking and sounding good on digital channels is essential

Posted By: Dan Moyaneon: June 05, 2020In: Communications

The fact that you are working from home does not mean you must show up anyhow. In fact, you need to remember that you are WORKING, albeit from home. Respect yourself, your colleagues, and th... Read more

BRC struggles to find new CEO

Posted By: TMO Reporteron: February 28, 2019In: News

Despite a statement from Broadcast Research Council (BRC) board chairperson Monde Twala in early February that the appointment of a new CEO for the industry body would happen very soon, it a... Read more

Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important

Posted By: Michael Bratton: August 31, 2018In: Advertising

Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently. Read more

News in a minute: Keeping Generation Y informed and engaged in 60 seconds

Posted By: Reabetswe Rabajion: July 13, 2018In: Broadcasting

BBC Minute might have solved the problem of the short attention span by being the only 60 second video and audio news service aimed at Generation Y. Read more

Gareth Cliff on lessons learnt, the SABC and Bell Pottinger

Posted By: Michael Bratton: July 11, 2017In: Broadcasting

The Association for Communication and Advertising (ACA) recently held its Apex Masterclass, bringing together industry players and experts from the marketing, communications and advertising... Read more

Looking and sounding good on digital channels is essential

BRC struggles to find new CEO

Buyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important

News in a minute: Keeping Generation Y informed and engaged in 60 seconds

Gareth Cliff on lessons learnt, the SABC and Bell Pottinger

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