PRs beware! Journalists are grammar snobs, and rightly so
Fact: Generally, journalists – at least those that still take their trade seriously – have a love-hate relationship with public ...
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Tag: press release
(Not) in praise of the ubiquitous, obfuscating press release
Second rate trade magazines and indolent section editors in the mass media love press releases. Mainly because the former needs to ...
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Dear Journo… Open letter to journalists from a PR
Dear Journalist / Media Person, This letter has been a long time coming. For eons now, you have had the ...
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Was Fikile Mbalula ‘mockering’ the ‘crown jewel’ of (our) nation?
When the editor sent Caryn Gootkin a copy of the sports minister’s 25 January statement about Bafana Bafana, a plain ...
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Driving visibility online through the evolved release
In line with the shift to all things internet, the press release has evolved beyond its traditional use between PR ...
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(Traditional) PR is dead; let’s talk brand management
It is time we review the way we approach PR and embrace a modern, creative and integrated movement called ‘brand ...
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