AutoTrader ends its print publication, moves to a digital only strategy
AutoTrader, the company that connects sellers and buyers of vehicles, has decided to close its magazine, which has been the ...
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Tag: print
Newspapers have become news brands as publishers go multiplatform
Cybertorial* When publishers speak of a newspaper these days, they generally mean more than the newsprint paper that is either ...
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Reading, readers and readership: PRC all set to measure audiences
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...
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TMO.live: Print saved by digital in latest ABCs (Video)
The Audit Bureau of Circulations of South Africa released its second quarter data at the end of last week and ...
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Shifting gears from print to digital, AutoTrader cruises to success
In today’s world, many brands are seeing the need to increase their online presence. Some are doing this to great ...
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Industry leaders unpack trends in media, technology sector
Recently, Webber Wentzel hosted industry leading media and technology professionals at two technology, media and telecommunications (TMT) sector panel discussions. ...
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