Tag: programmatic buying

Media agencies once prided themselves on being relationship-driven businesses. The “people-first” ethos was foundational — whether it meant nurturing client ...

The history of the media industry has been one of ad buyers, sellers and tech/data enablers each pitching and pressing ...

Advertisers across Africa will now be able to transform how they run out-of-home advertising with a partnership between ad tech ...

In its essence, an effective media plan ensures that you reach as much of the right audience as possible in ...

Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help ...

Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way ...