In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. But, everything you know about digital reach is wrong... Read more
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help drive programmatic DOOH forward. Read more
Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way again. Read more
[PRESS OFFICE] Tractor Outdoor has brought the first ever, fully-automated programmatic buy to the local market. Read more
Neil Clarence, chief operating officer of Vicinity Media, gives the lowdown on the uptake of advertising tech in South Africa. Read more
Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand our needs and what we are trying to accomplish is still better th... Read more
