Tag: programmatic buying

Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way ...

Tractor Outdoor has brought the first ever, fully-automated programmatic buy to the local market.

Neil Clarence, chief operating officer of Vicinity Media, gives the lowdown on the uptake of advertising tech in South Africa.

Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand ...

After her appointment as director of Amplifi South Africa, Celia Collins has been overseeing a significant restructuring of the business.

The main issue hindering progress in the programmatic space is lack of knowledge.