Tag: programmatic buying

Tractor Outdoor has brought the first ever, fully-automated programmatic buy to the local market.

Neil Clarence, chief operating officer of Vicinity Media, gives the lowdown on the uptake of advertising tech in South Africa.

Call me old-fashioned, but the salesperson who asks the right question and listens for the response so he/she can understand ...

After her appointment as director of Amplifi South Africa, Celia Collins has been overseeing a significant restructuring of the business.

The main issue hindering progress in the programmatic space is lack of knowledge.

The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...